Sales Skills

Advanced Sales Techniques for High-Performance Teams

Objective :

To equip sales professionals with advanced strategies, tools, and behavioral techniques that enhance persuasion, negotiation, and relationship-building skills—leading to improved conversion rates, increased deal sizes, and sustained customer relationships.

Outcomes :

Module 1: Behavioral Selling & Buyer Psychology

  • Understand different buyer personas and decision-making styles
  • Leverage emotional intelligence in sales conversations
  • Apply behavioral triggers to influence decisions

Measurable Outcomes:

  • Identify at least 3 buyer personas in a role-play scenario
  • Demonstrate application of at least 2 behavioral influence techniques

Module 2: Consultative & Value-Based Selling

  • Shift from product-pitching to problem-solving
  • Ask high-impact diagnostic questions
  • Build and communicate tailored value propositions

Measurable Outcomes:

  • Deliver a 3-minute value pitch using a client scenario
  • Score 80%+ on a case-based consultative selling assessment

Module 3: Advanced Negotiation Techniques

  • Use win-win strategies and tactical empathy
  • Apply anchoring, concession, and mirroring techniques
  • Handle objections and pricing discussions confidently

Measurable Outcomes:

  • Successfully complete a live negotiation simulation
  • Identify and respond to 5 types of objections with appropriate tactics

Module 4: Strategic Account Management & Upselling

  • Identify cross-sell and upsell opportunities
  • Develop multi-level relationship strategies
  • Plan long-term account growth

Measurable Outcomes:

  • Create a strategic account plan for a key client
  • Present 2 upsell strategies in a team pitch

Module 5: Data-Driven & Digital Selling

  • Use CRM tools to analyze buyer behavior
  • Leverage LinkedIn and digital tools for social selling
  • Track KPIs and improve pipeline forecasting

Measurable Outcomes:

  • Build a social selling strategy using LinkedIn
  • Present insights from CRM data in a mock sales meeting

Consultative and Solution Selling Training

Objective :

To equip sales professionals with the skills and mindset required to engage clients through a consultative approach, uncover complex business needs, and deliver tailored, value-driven solutions that build long-term partnerships and drive revenue grow

Outcomes :

Module 1: Foundations of Consultative & Solution Selling

Objective: Understand the principles, mindset, and contrast between transactional and consultative sales.

Topics:

  • Definition and benefits of consultative selling
  • Solution selling vs. product selling
    The buyer’s journey and modern B2B expectations

Measurable Outcome:

Participants will score 80%+ on a knowledge assessment comparing sales approaches.

Module 2: Building Trust and Rapport

Objective: Master the skills to establish credibility and rapport with clients.

Topics:

  • Active listening and empathy
  • Rapport-building techniques
  • Personal credibility and trust signals

Measurable Outcome: Role-play evaluation scores (peer + trainer) on rapport-building techniques.

Module 3: Discovery and Needs Analysis

Objective: Learn to ask powerful questions to uncover business pain points and desired outcomes.

Topics:

  • Strategic questioning frameworks (e.g., SPIN, MEDDIC, Challenger insights)
    oIdentifying decision-makers and buying influencers
  • Mapping customer needs to business impact

Measurable Outcome: Ability to craft and deliver a structured discovery call in a simulated sales environment.

Module 4: Solution Mapping and Value Articulation

Objective: Translate customer needs into tailored, compelling solutions.

Topics:

  • Crafting solution narratives
  • ROI and value-based selling
  • Differentiating from competitors

Measurable Outcome: Present a client proposal or pitch that aligns with uncovered needs and shows business impact.

Module 5: Handling Objections and Closing the Sale

Objective: Confidently handle resistance and advance the sale.

Topics:

  • Common objections and consultative responses
  • Negotiation basics and stakeholder alignment
  • Closing techniques for solution-based sales

Measurable Outcome:

Successfully handle at least 3 objection scenarios during live practice sessions.

Module 6: Account Management and Upselling

Objective: Develop long-term partnerships and identify expansion opportunities.

Topics:

  • Strategic account planning
  • Cross-selling and upselling with a consultative mindset
  • Post-sale engagement and relationship nurturing

Measurable Outcome: Design a 30-60-90 day customer success & upsell strategy for a mock account.

Data-Driven Selling Training

Objective :

Equip sales professionals with the skills, tools, and mindset to leverage data for smarter decision-making throughout the sales cycle — from prospecting to closing — to drive revenue growth, improve forecasting accuracy, and personalize customer engagement.

Outcomes :

Module 1: Introduction to Data-Driven Selling

Topics Covered:

  • Definition and value of data-driven selling
  • Role of data in modern B2B/B2C sales
  • Aligning sales strategy with analytics

Measurable Outcomes:

  • Participants can define data-driven selling and list 3 benefits.
  • 80% of participants complete a pre-assessment with at least 70% score.

Module 2: Understanding and Using Sales Data

Topics Covered:

  • Key sales metrics (e.g., conversion rates, deal velocity, win/loss rates)
  • CRM data hygiene and integrity
    oIdentifying high-value prospects using data

Measurable Outcomes:

  • Participants accurately analyze 3 key sales KPIs from mock CRM data.
  • Demonstrate ability to clean and validate data sets.

Module 3: Customer Insights and Behavioral Analytics

Topics Covered:

  • Using data to understand customer journey and intent
  • Leveraging web, social, and engagement analytics
  • Segmentation and personalization

Measurable Outcomes:

  • Create customer segments using sample data.
  • Personalize a sales pitch based on behavioral insights.

Module 4: Tools and Platforms for Data-Driven Sales

Topics Covered:

  • Overview of tools (Salesforce, HubSpot, LinkedIn Sales Navigator, Gong, etc.)
  • Integrating data from marketing, CS, and support teams
  • Automating insights and alerts

Outcomes:

  • Participants use a CRM to generate a prospecting report.
  • Demonstrate integration between sales and marketing data.

Module 5: Data-Driven Sales Forecasting and Pipeline Management

Topics Covered:

  • Predictive analytics in forecasting
  • Pipeline health tracking
  • Reducing churn and increasing upsells

Measurable Outcomes:

  • Create a basic forecast model using historical data.
  • Analyze a pipeline and identify deal risk factors.

Module 6: Data Storytelling for Sales Impact

Topics Covered:

  • Presenting insights to stakeholders
  • Creating compelling dashboards and reports
  • Building trust using data transparency

Measurable Outcomes:

  • Build a sales dashboard using real or mock data.
  • Deliver a 5-minute data presentation with narrative.

Digital or Virtual Sales Techniques Training

Objective :

To equip corporate sales professionals with the skills and digital tools required to engage, persuade, and convert clients in a virtual environment, ultimately increasing sales performance and enhancing customer engagement in digital channels.

Outcomes :

Improved virtual sales

  • confidencePre/Post-Training
  • Self-AssessmentSurveys

Increased engagement in digital channels

  • Number of meaningful touchpoints (calls, messages)
  • CRM tracking

Higher lead conversion rates

  • Percentage of leads converted to meetings/sales
  • CRM reports

Enhanced sales presentation quality

  • Presentation scoring by peers/trainers
  • Role-play evaluation

Better CRM usage

  • Percentage of updates and follow-ups logged
  • CRM activity reports

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